The Legal Services Corporation’s 2020 Innovations in Technology Conference is being held January 15-17 at the Portland Hilton Downtown, 921 SW Sixth Avenue, Portland, OR, 97204 . All attendees must register using the conference registration website.
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Friday, January 17 • 9:30am - 10:45am
Content is King: Scalable Strategies to Develop Content that Rules

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When you're seeking to help a self-represented litigant with a legal problem, we all know that it's not enough to just throw information about the law onto a website—even if it’s plain language and at the right reading level. We need to make sure that it's helpful and actionable. But of course, that's easier said than done. How do you get that legal information out of regulations and lawyers' heads and onto a website? How do you shape it into content that's truly useful to website users... all without breaking the bank? Through a moderated discussion, panelists will share proven strategies, processes, and lessons learned to create helpful and actionable legal information for self-represented litigant websites._x000D_
• Learn different ways to combine the lawyer, writer, and user experience skill sets to create effective content_x000D_
• Understand how to use goals and style guides to help create a cohesive voice_x000D_
• Hear tips for working with multiple stakeholders _x000D_
• Find out how to staff and budget for content creation, including update over time_x000D_
• Learn about the potential for leveraging pro-bono lawyers

avatar for Hanna Kaufman

Hanna Kaufman

Counsel for Innovation & Technology, Lawyers Trust Fund of Illinois

avatar for Angela Tripp

Angela Tripp

Co-Executive Director, Michigan Statewide Advocacy Services

Drew Jackson

Legal Content Developer, People’s Law School
At People's Law School in Vancouver, Canada, we provide legal education and information to the public. We're particularly interested in learning more about emerging technologies, best practices in public legal education, and measuring the impact of our efforts on the public.
avatar for Rachel Harris

Rachel Harris

Content Manager, Ohio Legal Help

Friday January 17, 2020 9:30am - 10:45am PST
East Pavilion Ballroom Plaza Level