The Legal Services Corporation’s 2020 Innovations in Technology Conference is being held January 15-17 at the Portland Hilton Downtown, 921 SW Sixth Avenue, Portland, OR, 97204 . All attendees must register using the conference registration website.
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Thursday, January 16 • 8:45am - 10:00am
When Your Website Visitors Aren’t Who You Think They Are

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How many visitors to your statewide website have a legal problem that isn’t in your state? How can you make sure out-of-state visitors get to the right resource, even if that resource is on a different statewide website? One of the strengths and weaknesses of online resources is that they are available to anyone with an internet connection. While this ensures broad access, it also means that people beyond your target audience are using your resources. Workshop attendees will learn how to identify situations in which their actual audience differs from their target audience. Focusing on one aspect of this problem—out-of-state website visitors—attendees will work together to develop strategies to share and use information about out-of-state visitors and how best to guide visitors to the right website. Attendees who know how to access Google Analytics data about visitor location are encouraged to bring their own statewide website analytics.

avatar for J. Singleton

J. Singleton

Program Manager, MN Legal Services State Support
J. Singleton is the Program Manager of Legal Services State Support. She has led many successful development and redesign projects that have improved access to justice for Minnesotans statewide, including the redesign of LawHelpMN.org, creation of Minnesota’s Legal Organizations... Read More →
avatar for Emily Good

Emily Good

Pro Bono Project Manager, MN Legal Services State Support
Emily Good is the Pro Bono Project Manager at Legal Services State Support. She administers the MN Legal Advice Online and ProJusticeMN sites, plans trainings for legal aid staff, and helps support LawHelpMN. Emily worked on the site redesign and migration to Drupal for both mnlegaladvice.org... Read More →

Thursday January 16, 2020 8:45am - 10:00am PST
East Pavilion Ballroom Plaza Level