LSC's 2020 Innovations in Technology Conference

How many visitors to your statewide website have a legal problem that isn’t in your state? How can you make sure out-of-state visitors get to the right resource, even if that resource is on a different statewide website? One of the strengths and weaknesses of online resources is that they are available to anyone with an internet connection. While this ensures broad access, it also means that people beyond your target audience are using your resources. Workshop attendees will learn how to identify situations in which their actual audience differs from their target audience. Focusing on one aspect of this problem—out-of-state website visitors—attendees will work together to develop strategies to share and use information about out-of-state visitors and how best to guide visitors to the right website. Attendees who know how to access Google Analytics data about visitor location are encouraged to bring their own statewide website analytics.